The primary Hilton logo features the brand name written in a distinctive script font, with a simple "H" icon to the left of the text. The "H" icon is meant to represent the hotel's commitment to providing a welcoming and hospitable environment for its guests.
In addition to the primary logo, Hilton also uses several other logos for its various sub-brands, such as Hilton Garden Inn, DoubleTree by Hilton, and Conrad Hotels & Resorts. Each of these logos features a unique design, but all incorporate the distinctive Hilton "H" icon in some form.
Overall, the Hilton logos are designed to convey a sense of luxury, elegance, and sophistication, while also emphasizing the brand's focus on exceptional customer service and hospitality.