The logo signifies the core concept of Snapchat: capturing and sharing moments in real-time. The ghost symbolizes the transient nature of the platform, where messages and content disappear after a short period. It embodies the spontaneity and fun that Snapchat offers its users.
The use of vibrant yellow color in the logo adds to its energetic and youthful appeal. It reflects the brand's dynamic and lively nature, encouraging users to express themselves creatively and connect with friends through photos, videos, and interactive features.
Overall, the Snapchat logo vector embodies the essence of the platform: a playful and engaging digital space for sharing moments and expressing oneself in a fleeting yet exciting way.