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The "MI" in our logo stands for “Mobile Internet”. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that had seemed impossible to defy in our early days
"Just for fans" – that's our belief. Our hardcore Mi fans lead every step of the way. In fact, many Xiaomi employees were first Mi fans before joining the team. As a team, we share the same relentless pursuit of perfection, constantly refining and enhancing our products to create the best user experience possible. We are also fearless in testing new ideas and pushing our own boundaries. Our dedication and belief in innovation, together with the support of Mi fans, are the driving forces behind our unique Mi products. Xiaomi’s got talent! Friendly competitions let the Mi team show off their athletic prowess in bask- etball, swimming, badminton and more. Our annual "Mi Idol" has also uncovered plenty of star potential.
Xiaomi is focused on being the most user-centric mobile internet company, and we aim to constantly exceed expectations through innovations in software, hardware and services. Many of our employees were initially fans of Mi products, before they decided to join us. Our team is not only passionate about technology, but also relentlessly pursues perfection to break tradition and push boundaries, all just to ensure that our products remain unique and offer an unparalleled user experience.
While Xiaomi is widely known for its cheap, low-cost phones, the company choose not to constantly introduce new models. The company's strategy involves keeping the same products on the market longer than most competitors, and releasing subtle changes every now and then to keep their products fresh. The designers seem to have just rounded off the edges on the old design and according to reports, this new logo cost Xiaomi US$300K. The design for the new logo was done by Japanese graphic designer Kenya Hara and there is a video spanning 20 minutes where he describes the inspiration and meaning of the new design
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