The Jordan Logo, known as the Jumpman, is more than just a sports symbol — it’s a global icon of excellence, style, and basketball heritage. Seen on everything from sneakers to billboards, this logo tells a story of one man’s rise — Michael Jordan — and the empire built around his name.
Whether you're a designer, fan, or collector, understanding the Jordan logo means diving into the legacy of greatness.
The Jumpman logo is a silhouette of Michael Jordan soaring through the air, mid-dunk. It first appeared on the Air Jordan III sneakers and has since become the face of the Jordan Brand, a Nike-owned line.
Key Elements:
Inspired by a 1984 photoshoot
Features MJ’s iconic leap pose
Clean black silhouette for bold visibility
Represents: flight, ambition, dominance
1984: Jordan signs with Nike
1985: First Air Jordan released (no Jumpman yet)
1987: Jumpman appears on the Air Jordan III
1997: Jordan Brand becomes a sub-brand of Nike
2000s–Now: Logo becomes symbol of elite performance and streetwear status
The logo was never just a design choice — it was a branding breakthrough.
The Jordan Logo isn’t flashy. It’s precise, elegant, and intentional. It represents:
Flight and freedom — the ability to rise above
Strength and control — athletic dominance
Legacy — a career that redefined basketball
For millions, it’s a badge of greatness.
Need the logo for design or reference?
✅ Download Jordan Logo (High-Resolution PNG & SVG)
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| Detail | ||
| Name |
| ||
| Represents | Michael Jordan's mid-air dunk | ||
| First Use | Air Jordan III (1987) | ||
| Owned By | Jordan Brand (Nike) | ||
| Format Available | SVG, PNG, AI, EPS, JPG | ||
| Uses | Footwear, apparel, branding |
Timeless design – works on shoes, posters, or clothing
Minimal yet powerful – communicates identity in a single shape.
Globally recognized – seen in every continent.
Cultural impact – From NBA to hip-hop to fashion
It’s not just a logo — it’s a movement.