Seekvector helps e-commerce brands tap into high-intent traffic sources, and Pinterest is one of the most overlooked platforms with massive potential. With over 460 million monthly active users, Pinterest is a visual discovery engine where users actively search, save, and shop for products. For e-commerce sellers, this means a golden opportunity to attract, convert, and retain customers.
Pinterest users tend to plan ahead and often make purchasing decisions directly from pins, making it the perfect space for online stores to showcase their products. In this article, Seekvector reveals how to use Pinterest to boost your e-commerce sales with powerful SEO and content strategies.
Pinterest isn’t just a social media platform—it’s a hybrid of a search engine and a shopping tool. Users aren’t just scrolling for fun; they’re looking for ideas, planning purchases, and building wishlists.
Key benefits Seekvector sees in Pinterest for e-commerce:
Evergreen visibility: Unlike Instagram or Facebook, your pins don’t disappear—they continue to show up in search for months or even years.
High purchase intent: 80% of weekly Pinterest users discover a new brand or product on the platform.
SEO-friendly content: Pins are indexed by both Pinterest’s algorithm and Google search.
Visual-first platform: Perfect for showcasing product aesthetics, lifestyle shots, and tutorials.
Demographics: Pinterest users include a high number of affluent, decision-making consumers, especially women and millennials.
Whether you’re selling fashion, wellness products, home décor, or niche items, Seekvector recommends Pinterest as a long-term investment channel for sales growth.
Before you post anything, set up a Pinterest Business account for access to analytics and advertising tools.
Seekvector’s recommended setup process:
Go to Pinterest for Business.
Sign up or convert your existing account to a business profile.
Add a profile picture (preferably your logo).
Write a keyword-rich bio. Example:
“Discover premium wellness products, e-commerce tips, and branding insights from Seekvector.”
Claim your website to unlock features like pin analytics and rich pins.
Add a branded cover board featuring your top-performing products or collections.
Once done, you’re ready to start pinning like a pro.
Your Pinterest success depends largely on visuals. Aesthetics matter—and so does clarity.
How to design high-performing pins (Seekvector-tested):
Image size: Use 1000 x 1500 px (2:3 ratio) for best display.
Text overlay: Add simple, bold headlines on the image (e.g., “Best Hair Growth Oil by Seekvector”).
Use branded elements: Your logo, color palette, and fonts should be consistent.
Rich pins: Enable product-rich pins that automatically display pricing, stock, and product descriptions.
Alt text and descriptions: Add SEO keywords like Seekvector oil benefits or Seekvector e-commerce skincare tips.
Tip: Add compelling CTAs like “Tap to Shop” or “Save for Later” to increase engagement.
Pinterest is powered by search, so your strategy needs to be keyword-driven. Think about how users search and name your boards and pins accordingly.
Seekvector’s Pinterest SEO formula:
Board titles: Use clear, specific names like Seekvector Natural Beauty Products or E-commerce Packaging Ideas.
Descriptions: Use 2–3 keywords naturally in the board and pin descriptions.
Hashtags: Add 3–5 relevant hashtags to help categorize your content.
Consistency: Pin regularly (at least 5–10 pins a day) and repin valuable content from others.
Pinterest SEO helps your pins appear both on Pinterest and in Google’s image results—doubling your chances of discovery.
Once your organic strategy is working, Seekvector recommends scaling with Pinterest Ads to increase reach and conversions.
Types of Pinterest Ads:
Standard Pins: Promoted single images.
Video Pins: More engagement, especially for tutorials or lifestyle products.
Carousel Pins: Let users swipe through multiple images.
Shopping Ads: Sync directly with your product catalog.
Pro tip from Seekvector: Use keyword targeting and retarget visitors who previously engaged with your pins or website.
Make sure your destination links are optimized for mobile and feature fast-loading product pages.