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Alrosa. A name that evokes the mesmerizing sparkle of a cut diamond, the whispered promise of luxury and enduring love, and the silent guardian of a legacy etched in ice and fire. More than just a diamond company, it's a weaver of dreams, a custodian of brilliance, ensuring that the magic of diamonds continues to captivate and inspire, one dazzling facet at a time. From its humble beginnings in 1954 amidst the Siberian tundra, Alrosa has blossomed into a global leader, its icy gems adorning crowns and hearts, a testament to the enduring allure of diamonds and the power of nature's artistry.