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The Commonwealth Bank of Australia, or CommBank as commonly known, is a financial institution ingrained in the Australian way of life. But beyond its banking services, the CommBank logo is a recognizable symbol. Let's delve into this iconic bank logo's history and the diamond's story.
Bank logos, much like the institutions they represent, project a sense of stability and trust. Early bank logos often relied on heraldic imagery or the bank's name in a formal typeface. As bank branding evolved, logos became more streamlined and symbolic.
Before 1991, the Commonwealth Bank utilized various logos, but none held the lasting impact of the current design. Introduced in 1991, the now-famous diamond logo was the brainchild of Ken Cato, a prominent branding consultant. Cato's design was a bold departure from previous iterations.
The diamond logo is more than just a geometric shape. Its five points represent the stars of the Southern Cross constellation, a distinctly Australian symbol. Yellow and black evoke optimism and stability, perfectly aligning with the values CommBank strives to embody.
While the core design of the diamond logo remains unchanged, CommBank did unveil a refreshed version in 2020. This new iteration features a lighter and brighter yellow, symbolizing the bank's commitment to progress and innovation.
The Commonwealth Bank logo is a testament to the power of well-designed branding. It's a recognizable and meaningful logo, solidifying CommBank's place in the Australian financial landscape.
