The Portland Community College logo icon has undergone a series of iterations reflecting the institution's growth and values. Initially conceived as a simple representation of education and community, it has evolved to incorporate elements emblematic of Portland's vibrant culture and the college's commitment to inclusivity and innovation. The logo's journey reflects PCC's dedication to staying relevant and connected with its diverse student body while maintaining a strong visual identity.
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The Portland Community College (PCC) logo is more than just an image; it symbolizes its brand identity. PCC's marketing and communications team has carefully crafted a visual representation that embodies the college's history and values.
The PCC logo consists of two key elements: the logomark (the icon itself) and the logotype (the college's name in the text). These components work together to create a solid and recognizable brand mark for PCC.
The logomark itself is a unique diamond shape. PCC officially claimed this registered trademark symbol (®) with the United States Patent and Trademark Office (USPTO). This means the logo design is legally protected, and its use is restricted.
For digital communications, including websites and speciality items, PCC offers specific guidelines for using their logo. The college's communications brand guide, available through the PCC marketing and communications department, outlines proper logo usage for print and digital communications.
The guide emphasizes the importance of using the primary logo, including the logomark and logotype. This ensures consistent brand recognition across all platforms.
Altering or modifying the logo is strictly prohibited.
If you have questions about using the PCC logo, including websites and speciality items, the PCC marketing and communications department is always happy to help. They can be reached through the college's website.
By following these guidelines, you can ensure that the PCC logo reflects the college's strong brand identity.
