A music, audio, and video streaming service called Apple Music was created by Apple Inc. Users can either listen to pre-existing playlists or choose music to stream on-demand on their device. In addition, the service offers the Internet radio stations Apple Music 1, Apple Music Hits, and Apple Music Country, which stream live content around-the-clock to more than 200 nations.
On June 8, 2015, the service was announced, and on June 30, 2015, it officially went live. Before the service requires a monthly subscription, new customers receive a one-month free trial or a six-month free trial with the purchase of specific products.
Apple Music, which was first only a music service, started branching out into video in 2016. The service is intended to develop into a "cultural platform," according to executive Jimmy Iovine, and Apple apparently wants it to be a "one-stop shop for pop culture." The corporation is actively making significant investments in the creation and acquisition of video content, including web series, feature films, concert footage, and music videos that promote the release of new albums.
Apple Music's initial iOS release was met with mixed reviews, including complaints about its "not intuitive" user experience. It was complimented, however, for its ability to curate playlists, offer a sizable song catalogue for streaming, and be integrated with other Apple products and services. The app underwent a dramatic overhaul in iOS 10, which was well-received for its revised user experience with less clutter, enhanced navigation, and a stronger focus on users' libraries.
Following its release, Apple Music gained popularity quickly, surpassing the milestone of 10 million subscribers in just six months. As of February 2022, there were 98 million customers to the service worldwide.Apple Music has also been rapidly expanding its song repertoire, and on October 3, 2022, it will have 100 million songs available in its collection.