Snapchat is a multi-media instant messaging service and software created in the United States by Snap Inc., formerly known as Snapchat Inc. One of the main characteristics of Snapchat is that images and messages are frequently only accessible for a brief period of time before they are no longer viewable by their recipients.
The app has changed from its initial focus on peer-to-peer photo sharing to now including users' "Stories" comprising 24 hours of chronological content as well as "Discover," which allows businesses to offer short-form, ad-supported content. Additionally, it enables users to save pictures in a "my eyes only" password-protected section. End-to-end encryption has apparently also been used, albeit in a limited capacity, with hopes to expand its application in the future.
Former Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown founded Snapchat. It is well-known for taking social networking in a new, mobile-first direction and emphasising user engagement with augmented reality objects and virtual stickers. Snapchat had 293 million daily active users as of July 2021, up 23% from the previous year. More than four billion Snaps are sent daily on average. Snapchat is popular among young people, especially those under the age of 16, which raises a lot of privacy issues for parents.
Although Snapchat's original focus was on private, person-to-person photo sharing, you can now use it for a variety of purposes, such as sending videos, live video chatting, messaging, creating Bitmoji-like caricature avatars, and sharing a chronological "story" that is broadcast to all of your followers.