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Apple's current logo, the sleek, minimalist bitten apple, is instantly recognizable around the world. But before the now-iconic fruit took center stage, Apple's very first logo boasted a far more intricate design.
This original logo, created in 1976 by co-founder Ronald Wayne, featured a detailed illustration of Sir Isaac Newton sitting beneath an apple tree. Legend has it that an apple falling from a tree inspired Newton's theory of gravity, making it a fitting image for a company on the cusp of a technological revolution. The logo also included a decorative border with a quote by William Wordsworth: "Newton... a mind forever Voyaging through strange seas of Thought."
While this logo was rich in symbolism, it didn't resonate with Steve Jobs and Steve Wozniak, the other two Apple co-founders. Jobs, known for his design sensibilities, found the logo to be too intricate and difficult to reproduce at smaller sizes. He envisioned a simpler, more modern design that better reflected the innovative spirit of Apple Computers, which at the time was making waves with the Apple I and Apple II computers.
Enter Rob Janoff, a graphic designer tasked with creating a new logo. Janoff's now-famous bitten apple design, introduced in 1977, was a stroke of genius. The bite not only simplified the design but also added a playful element and perhaps a subtle nod to Alan Turing, a computer science pioneer who tragically died from cyanide poisoning (often symbolized by an apple).
The original logo with Isaac Newton faded into obscurity, becoming a relic of Apple's early history. However, it serves as a fascinating reminder of the company's evolution and the importance of logo design in shaping brand identity. While the "apple fell" from the logo, it sprouted into the now-ubiquitous bitten apple design, a testament to Apple's journey from a company with roots in "strange seas of thought" to a global technology leader.
