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Daraz Group is a global technology company that concentrates on e-commerce, logistics, payment infrastructure, and financial services.
Established in 2011 with the sponsorship of Rocket Internet, it was first launched in Pakistan as an online fashion retailer and later expanded to Bangladesh, Sri Lanka, Nepal, and Myanmar as Daraz Group after a shift in its business model.
In May 2018, Daraz Group was acquired by Chinese e-commerce company Alibaba Group. Bjarke Mikkelsen is founder of Daraz Group and its current CEO.
