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The Deseret News, Utah's oldest continuously operating newspaper, boasts a logo that's more than just an image – it's a symbol intertwined with the history of The Church of Jesus Christ of Latter-day Saints (LDS Church) and the settlement of the Salt Lake Valley.
Established in 1850 by Brigham Young, the Deseret News Publishing Company served as a vital communication tool for the early Mormon pioneers. The logo itself has evolved over time, but its core elements reflect the paper's enduring mission.
Early iterations of the logo featured a beehive, a well-known symbol within the LDS Church representing industry and cooperation. This element has since been removed, but the paper's connection to the faith remains. Many readers on the Deseret News website still associate the publication with news coverage filtered through a lens of Latter-day Saint values.
The current Deseret News logo features a bold, serif font displaying the paper's name. The "Deseret" portion is typically set in a larger size, reflecting the historical name of the Mormon settlements in the Salt Lake Valley. This focus on the place name creates a unique visual identity that ties the paper to its geographical roots.
The Deseret News logo doesn't shy away from its Western heritage. The clean lines and straightforward typeface evoke a sense of strength and reliability, values often associated with the American frontier spirit.
The Deseret News logo stands as a testament to the enduring legacy of the newspaper and its connection to the LDS Church. While the logo itself may change over time, it will likely continue to reflect the paper's core mission of delivering news and information from a unique perspective within the ever-evolving media landscape.
