Marlboro, the iconic cowboy-wielding brand, needs no grand introduction. It's etched in popular culture and advertising history, synonymous with rugged independence and a certain mystique. Born in 1924 as a women's cigarette, Marlboro underwent a dramatic transformation in the 1950s, swapping lipstick for lassoes and targeting the Marlboro Man - a stoic figure embodying the spirit of the American West. This bold rebranding, coupled with targeted marketing campaigns, propelled Marlboro to the top, making it the world's best-selling cigarette brand since 1972.
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