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Philip Morris A legacy steeped in controversy, now navigating a turbulent path towards a smoke-free future. For decades, the Marlboro cowboy galloped across billboards, branding the company as a titan of tobacco. But today, Philip Morris is at a crossroads. They've pledged to ditch cigarettes, embracing smoke-free alternatives like heated tobacco and vapor devices. Can they shed their old skin and become a leader in this new realm? Is this a genuine metamorphosis, or simply a clever pivot to maintain market dominance? Join us as we unpack the complex story of Philip Morris, a company wrestling with its past and redefining its future, puff by controversial puff.