new adidas logo

The evolution of the Adidas logo embodies a journey of simplicity and dynamism. Initially introduced in 1972 by designer Horst Dassler, the trefoil symbolized diversity with its three stripes, representing the company's three core values: performance, diversity, and individuality. In 1997, the logo underwent a modernization process under the guidance of Peter Moore, leading to the iconic "three-bar" logo, symbolizing progression and movement. This minimalist approach resonated with contemporary design trends and captured Adidas' commitment to innovation and forward momentum. The latest iteration, unveiled in 2021, further streamlines the design, emphasizing the brand's global impact and timeless appeal. With its clean lines and bold presence, the new Adidas logo seamlessly blends tradition with innovation, reflecting the brand's enduring legacy and ongoing evolution in the dynamic world of sports and fashion.

new adidas logo

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All About the New Adidas Logo: A Subtle Update for a Storied Brand

Adidas, the iconic sportswear brand with the three stripes, has a logo update! But don't worry, it's not a drastic change. Let's dive into the details of the new logo and how it fits into the Adidas brand identity.

A Subtle Shift:

In 2022, eagle-eyed fans spotted a slightly tweaked logo on the Adidas app around the time of the World Cup draw. This new logo features the familiar three stripes but with a slightly more modern look. Each stripe is angled ever so slightly higher, giving a sharper feel.

This minimal change reflects Adidas' desire to keep its core identity while maintaining a fresh look.

A Brand with Many Logos:

It's interesting to note that Adidas utilizes multiple logos depending on the product line. Here's a quick breakdown:

  • Three Stripes Logo (New & Original): This is the most recognizable logo, and the recent update applies here. It represents the core Adidas brand.

  • Performance Logo: Often seen in athletic wear, this logo emphasizes Adidas' dedication to top-tier performance gear.

  • Badge of Sport: This logo signifies Adidas Originals, the brand's lifestyle collection inspired by its sporting heritage.

  • Trefoil Logo: This classic logo with the three interlocking leaves is the symbol of Adidas Originals, representing the brand's rich history.

A Logo with Legacy:

The original three-stripe logo, sometimes called the "Trefoil logo," has been around since the 1970s. It was designed to represent a mountain range, symbolizing the challenges athletes overcome. The three stripes themselves were acquired by Adidas in the 1950s and have become synonymous with the brand.

The New Logo in Action:

The new logo seems to be a gradual rollout, and you might see both versions in use for a while. The updated logo will likely become more prominent over time, especially on the Adidas app and potentially on future World Cup merchandise.

Whether you're a fan of the original logo or intrigued by the subtle update, one thing's for sure: the Adidas brand with its three stripes continues to be a leader in the world of sportswear.