Before the ghost of Snapchat became a sleek, minimalist icon recognized by millions of people, it had a more playful past. Back in 2016, when Evan Spiegel and Bobby Murphy were first building the app that would send snaps disappearing in 24 hours, the logo sported a rather unusual icon – a grinning ghost with its tongue sticking out. This quirky design, fueled by petitions and even a specific shade of Pantone yellow, became a surprising star in the world of logo design. Let's delve into the story behind the old Snapchat logo and how it paved the way for the ghost we know today.
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Snapchat, the multimedia messaging app known for its disappearing snaps, boasts one of the most recognizable logos in the world: a friendly ghost. But did you know the ghost we know today went through a bit of a transformation? Let's take a trip down memory lane and explore the history of the old Snapchat logo, the one with a little more personality.
From Stanford Dorms to the App Store: Birth of the Ghost
The story of the Snapchat logo begins in the dorms of Stanford University. In 2011, Evan Spiegel, co-founder of Snapchat, sketched the very first logo on his computer in one night. Spiegel, along with his co-founders, was looking for a unique image to represent their new app, one that stood out in a sea of messaging apps already on the app store: app store. They noticed a trend: none of the popular apps used yellow. So, they made a bold choice, opting for a bright yellow background to complement their ghost logo.
Ghostface Chillah: A Playful Spirit
The original ghost wasn't quite the minimalist icon we see today. This early version, nicknamed "Ghostface Chillah" (a playful nod to the rapper Ghostface Killah of the Wu-Tang Clan), featured a round ghost with a big grin and a mischievous tongue sticking out. This quirky design gave the app a lighthearted and approachable feel, perfectly reflecting the spirit of sending disappearing messages.
A Simpler Ghost for a Growing Platform
By 2013, Snapchat had gained significant traction. The app evolved, and so did the logo. The playful grin and tongue were removed, resulting in a cleaner, more sophisticated ghost with a blank expression. This change allowed users to project their personalities onto the ghost, making it a more universal symbol. The yellow background remained, but the shade shifted to a brighter, more modern tone.
A Legacy of Innovation
While the old Snapchat logo with Ghostface Chillah might be a thing of the past, it holds a special place in the app's history. It represents the creativity and innovation that went into developing Snapchat, a platform that revolutionized the way we share multimedia messages. The ghost, in its various forms, continues to be a powerful symbol of impermanence and fun, perfectly encapsulating the essence of the Snapchat experience.
