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The instantly recognizable red and white "docomo" logo is a symbol of mobile communication in Japan. But did you know it's actually part of a larger brand identity – NTT Docomo?
NTT Docomo, short for Nippon Telegraph and Telephone Corporation Docomo, is a leading Japanese mobile network operator. The "docomo" logo itself is a sub-brand specifically associated with their mobile services.
While the logo appears simple, its design choices are deliberate. The bold red "do" conveys a sense of action and progress, aligning with the company's innovative spirit. The lowercase "como" brings a touch of friendliness and approachability.
Interestingly, the "docomo" logo wasn't always its own entity. In the early 2000s, NTT Docomo used a logo featuring a blue globe with the "docomo" lettering prominently displayed. This design emphasized their global ambitions and connection to NTT, the parent company.
However, over time, the focus shifted towards the "docomo" sub-brand. The red and white logo became more prominent, solidifying its position as the face of NTT Docomo's mobile services.
Today, the "docomo" logo stands alone, a testament to its successful brand recognition. It's a constant reminder of NTT Docomo's commitment to providing reliable and accessible mobile connectivity to its customers in Japan.
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