The Advanced Info Service (AIS) logo is a well-known symbol in the telecommunications industry, and it incorporates several design elements that represent the company's values and mission. The logo comprises of a bold red color scheme with the letters "AIS" written in bold white uppercase letters.
The color red used in the logo signifies energy, passion, and power, which are values that are representative of the company's commitment to providing high-quality telecommunication services to its customers. The bold and modern sans-serif font used to write the letters "AIS" conveys the company's focus on innovation and cutting-edge technology.
One of the most prominent design elements in the AIS logo is the symbol of a bird in flight, which is known as the "AIS bird." The bird symbolizes freedom, speed, and connectivity, which are all essential aspects of the company's services. The bird's wings are designed to resemble the infinity symbol, which represents the company's commitment to providing unlimited connectivity and communication possibilities to its customers.
The use of negative space in the AIS bird logo design is also noteworthy. The space between the bird's wings creates an arrow-like shape that represents the company's forward-thinking and progressive approach to the telecommunication industry. Additionally, the bird's wings are positioned in an upward angle, suggesting progress and growth.
Overall, the Advanced Info Service logo effectively communicates the company's commitment to providing superior telecommunication services while also conveying its core values and mission through its design elements. The use of the AIS bird symbol creates a memorable and recognizable logo that is easily associated with the company's brand identity.