The choice of a vector logo design ensures that the logo can be scaled to any size without losing its quality or resolution. This is important for a global airline like Air Canada, as the logo must be visible and legible on a variety of mediums, from aircraft livery to digital platforms.
In addition to the logo's visual elements, the Air Canada brand is also characterized by its tagline, "Fly the Flag." This tagline emphasizes the airline's pride in its Canadian heritage and its commitment to providing a world-class flying experience that represents Canada's values of hospitality, diversity, and inclusivity.
Overall, the Air Canada vector logo and its associated branding elements effectively communicate the airline's brand identity and its commitment to providing a memorable flying experience for its passengers.