The current Buick logo is a trishield design, consisting of three shields arranged horizontally, with the center shield being larger than the other two. The middle shield features the Buick name in bold, uppercase letters, with a contrasting color and a serif font style. The outer shields are identical in shape and size, and both feature a simple yet elegant vertical stripe pattern.
The Buick logo represents the brand's identity, which is to provide customers with a unique blend of luxury, performance, and innovation. The trishield design symbolizes Buick's three core values: quality, style, and performance. The logo's color scheme is also an essential element of the brand's identity, featuring a rich, metallic blue color that represents the brand's premium positioning.
Overall, the Buick logo is a prime example of how a brand's visual identity can evolve over time while still maintaining a sense of heritage and history. The Buick logo is recognizable and well-respected in the automotive industry, and it serves as a symbol of the brand's commitment to quality and innovation.