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The Citroën logo, with its distinctive double chevrons, is an instantly recognizable symbol in the automotive world. But this logo's journey is much more than just a brand image; it's a story of innovation, elegance, and a constant push forward.
The original 1919 logo, designed shortly after founder André Citroën bought the patent for a revolutionary gear system featuring double helical teeth, was a testament to Citroën's embrace of progress. These chevrons, or "deux chevrons" in French, became an elegant symbol of the exciting chapter Citroën was opening in the automotive industry.
The iconic logo witnessed the birth of legendary Citroëns like the 2CV and the DS, cars that redefined comfort, functionality, and design. The chevrons, often adorned in Monte Carlo blue, became synonymous with the brand identity that Citroën was carving throughout the 20th century.
However, the logo wasn't static. It evolved alongside the brand, reflecting changing design tastes and Citroën's global ambitions. In 2022, under the Stellantis design studio led by Vincent Cobée, the chevrons underwent a subtle yet significant refresh. While retaining the core "moves us like Citroën" spirit, the logo adopted a more minimalist and streamlined look, reflecting the brand's focus on modern design and technological advancements.
The story of the Citroën logo is a fascinating one, intertwined with the concept cars, groundbreaking innovations, and the overall brand image Citroën has cultivated over the decades. It's a testament to the enduring power of a well-designed symbol and its ability to represent a brand's core values across time. From the inspiration of a gear system to the sleek chevrons of today, the Citroën logo continues to be a powerful symbol, forever linked to the innovative spirit of the brand.
