The crane emblem is a nod to the airline's early days when it primarily transported mail by air. The crane was chosen as a symbol of speed, elegance, and freedom, which perfectly embodies the airline's brand values. The current logo was designed by Munich-based design agency Martin et Karczinski in 2018.
The logo's color scheme includes a deep blue shade, which is associated with trust, reliability, and professionalism. The blue color is also a tribute to the airline's origins, as it was the color of the airline's early uniforms.
The Deutsche Lufthansa logo is a highly recognizable symbol of the airline's brand identity, and it's used on everything from the company's planes to its marketing materials. The logo's simple, yet elegant design makes it easy to recognize, even from a distance, and it has become an integral part of the airline's history and identity.
Whether you're a frequent flyer or an aviation enthusiast, the Deutsche Lufthansa logo is a symbol of excellence and innovation in the airline industry.