By downloading Gold Coast Commonwealth Games Logo you agree with intellectual property rights in our Privacy Policy.
The Commonwealth Games, a prestigious international sporting event, tasked the host city, Gold Coast, with creating a logo that embodied both local spirit and global unity. But before diving into the final design, a crucial step was taken: market research.
Before engaging a brand and design team, the Commonwealth Games Federation (CGF) understood the importance of defining the key elements. This involved workshops and local focus groups to unpack the deeper emotional factors that define the Gold Coast and the Commonwealth Games specifically.
The Gold Coast is synonymous with a stunning beach side location. The aim was to capture this paradise in the logo. But it wasn't just about the physical beauty. Workshops explored the emotions the Gold Coast evokes - a sense of fun, adventure, and a carefree spirit.
The Commonwealth Games brings together athletes from across the former British colonies. The logo needed to reflect this spirit of unity and friendly competition. Emotional factors explored in the research included camaraderie, sportsmanship, and the pursuit of excellence.
Engaging a brand and design team, the CGF presented the market research findings. The final logo, "Gold Coast 2018 Commonwealth Games," incorporated these elements. Vibrant colors reflected the Gold Coast's sunny beaches and lush hinterland. Three interlinked figures, representing athletes in different sports, symbolized the core values of the Games.
The Gold Coast 2018 Commonwealth Games logo serves as a testament to the power of market research. By understanding the emotional connection between a place, its people, and a global event, the logo became not just a games logo, but an engaging brand that resonated with a worldwide audience.
