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For 16 years, the itel logo, with its iconic speech bubble and consistent forward-slanted angle, has been a symbol of accessible mobile technology for customers in emerging markets. But recent changes to the logo mark a significant turning point, reflecting itel's evolution beyond just smartphones.
In 2023, itel unveiled a revamped logo designed by a global design team based in Australia. The new logo retains the familiar speech bubble, but with a more vibrant magenta hue, symbolizing a positive and youthful vibe. However, the most significant change lies in the angle. The previously consistent forward slant is now gone, replaced by a more dynamic design.
This shift in the logo's angle is more than just aesthetic. It marks itel's comprehensive brand identity transformation. The company is no longer solely focused on mobile phones. The new logo, with its dynamic and multifaceted design, reflects itel's expansion into consumer electronic products, accessories for personal care products and homes, and even care products themselves.
The itel logo's evolution reflects the company's commitment to keeping pace with the ever-changing technological landscape. As the definition of "smart life" expands to encompass a wider range of interconnected devices and services, itel's brand identity is adapting to cater to this evolving need.
The new logo, with its multifaceted design and vibrant color, embodies itel's vision: to be a comprehensive smart life brand, offering a range of products and home appliances that seamlessly integrate into the lives of their customers. This shift marks a new chapter for itel, one that promises a more holistic and connected smart life experience.
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