The JAL logo, representing Japan Airlines, has undergone a dynamic evolution since its inception in 1959. Initially featuring a red crane, a symbol of longevity and good fortune in Japanese culture, the logo underwent several refinements over the years to embody the airline's growth and modernization. 2002, a new logo was introduced, retaining the iconic crane with a sleeker, more contemporary design. Its minimalistic yet powerful aesthetic reflects JAL's commitment to innovation and excellence in air travel. This evolution not only resonates with the airline's rich heritage but also positions it as a leader in the global aviation industry.
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Have you ever admired the elegant crane adorning Japan Airlines (JAL) aeroplanes? This iconic symbol, the "Tsurumaru" (鶴丸), is more than just a logo; it represents JAL Group's rich history and core values.
The Tsurumaru depicts a majestic red-crowned crane in flight. In Japanese culture, cranes symbolize longevity, happiness, and good fortune. Designed in 1958 by Jerry Huff, the Tsurumaru perfectly captured the essence of JAL as it embarked on the exciting era of international jet travel.
The Tsurumaru logo isn't just for Japan Airlines itself. It represents the entire JAL Group, encompassing various airlines and travel-related businesses. Using the same logo, the JAL Group emphasizes its commitment to delivering a seamless and exceptional travel experience across all its companies.
The Tsurumaru takes centre stage on JAL aircraft liveries, also known as the painted design on the exterior of aeroplanes. The current livery, simply called the "Tsurumaru livery," features a clean white fuselage with the bold red Tsurumaru prominently displayed on the tailfin. This minimalist design reflects JAL's dedication to sophistication and innovation.
The Tsurumaru logo is a powerful symbol that has stood the test of time. It embodies the core values of JAL Group: tradition, hospitality, and a pioneering spirit. So, the next time you see a JAL aeroplane, remember the story behind the Tsurumaru and the commitment to excellence it represents.
