The colors used in the Lufthansa Vector Logo are highly symbolic and represent the brand's values of reliability, trust, and professionalism. Blue is a calming and reassuring color that represents trust, loyalty, and security. It also symbolizes the sky and the sense of adventure and freedom that air travel can provide. Yellow, on the other hand, is a bright and optimistic color that represents energy, warmth, and friendliness. The combination of these colors creates a sense of confidence, reliability, and professionalism that reflects the brand's focus on providing safe and comfortable air travel experiences.
The design of the Lufthansa Vector Logo is also highly symbolic. The stylized crane bird is a reference to the brand's origins as a courier service for the German postal service. The crane bird is also associated with the idea of elegance, grace, and soaring high above the clouds, which reflects the brand's focus on luxury air travel. The circle that encases the crane bird is also symbolic, representing unity, wholeness, and the globe.
The typography used in the Lufthansa Vector Logo is highly legible and clear, which makes it easily recognizable from a distance. The use of capital letters also creates a sense of importance and professionalism.
Overall, the Lufthansa Vector Logo is a highly effective emblem that conveys the brand's values and focus on providing safe, reliable, and professional air travel experiences. Its symbolic use of color, design, and typography has contributed to its longevity as a brand emblem and has helped it remain relevant in the highly competitive airline industry.