The Nabisco logo is a familiar sight on cookie packages and snack shelves worldwide. But the design behind this iconic symbol has a surprisingly rich history. The core element of the logo is the diagonal red ellipse, often called the "Orb and Cross." This symbol has its roots in a medieval Venetian printer's mark, representing the triumph of good over evil. In 1900, Nabisco adopted the Orb and Cross as its official trademark, placing it within an octagon and incorporating the "Uneeda Biscuit" brand name. Over the decades, the logo has evolved, shedding the octagon and incorporating the company's initials and eventually the now-familiar "Nabisco" lettering. In 1952, the iconic red triangular corner seal was added, designed by Raymond Loewy to be a more versatile symbol for all Nabisco packaging.The latest iteration of the logo, introduced in 2012, retains the classic Orb and Cross and triangular seal but features a subtler red hue and a more refined typeface. This refresh reflects Nabisco's commitment to tradition while keeping its brand image modern and appealing.
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