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The skies above the United Kingdom (UK) are filled with the turquoise and palm tree motif of TUI Airways, a major carrier for the TUI Group, a leading travel and tourism company. But this wasn't always the case. TUI Airways, formerly known as Thomson Airways, has undergone a brand transformation reflected in its logo's evolution.
Thomson Airways emerged in 2008 from the merger of Thomsonfly and First Choice Airways, both part of the TUI Group. The initial logo inherited the Thomsonfly colors – a vibrant palette of turquoise, yellow, and white. This cheery design adorned the fuselages of TUI Group's charter airline fleet, including Boeing 737s, a workhorse of the commercial aviation industry.
As TUI Group consolidated its travel divisions, the winds of change began to blow for Thomson Airways. In 2017, the airline transitioned to the TUI Airways brand, marking a new chapter. This shift was reflected in the logo. The familiar Thomsonfly colors gave way to a simpler, sleeker design featuring the bold, blue lettering "TUI" alongside a stylized palm tree symbol.
The new TUI Airways logo embodied the airline's growing role within the TUI Group, aligning it with sister companies like TUI fly Belgium. This visual cohesion underscored the group's commitment to offering a seamless travel experience, from booking holidays with TUI Travel to soaring through the skies with TUI Airways.
Today, TUI Airways continues to modernize its fleet, incorporating technologically advanced airplanes like the Boeing 787 Dreamliner, also known as the 787-8. This fuel-efficient aircraft allows TUI Airways to expand its reach, offering holidaymakers comfortable and sustainable journeys across the globe.
The TUI Airways logo, with its simple design and tropical touch, serves as a recognizable symbol for travelers seeking relaxation and adventure. It's a testament to the airline's evolution within the vast TUI Group, carrying the legacy of Thomson Airways forward into a new era.
