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Tubi, the popular free streaming service, leaped at a fresh look on February 28, 2023. But this wasn't just a new coat of paint! As Nicole Parlapiano, Tubi's Chief Marketing Officer, explained, it's a complete brand identity refresh designed to be even more fun, bold, and engaging for users.
Tubi's new logo keeps its signature purple but adds a playful twist. The "t" is crossed with a circle, symbolizing the idea of falling into a rabbit hole of endless entertainment. This quirky element reflects Tubi's vast library of ad-supported movies and TV shows, all free to stream!
The update goes beyond visuals. Tubi's sonic branding has also been revamped. This means you can expect a new, catchy sound to accompany your TV viewing experience, further solidifying Tubi's unique identity in the crowded world of streaming services.
The Tubi makeover extends to the user interface (UI) as well. The homepage has been updated to make finding your next favorite show or movie easier. With a focus on intuitive navigation and clear recommendations, Tubi ensures a smooth and enjoyable browsing experience.
Tubi's rebranding efforts culminated in a splashy ad during the 2023 Super Bowl. This move signifies Tubi's growing presence in the ad-supported streaming market and its commitment to competing with the big names.
So, if you're looking for an accessible and entertaining way to spend your time, look no further than Tubi! With its massive library of content, user-friendly interface, and now, a fun and bold brand identity, Tubi is ready to be your go-to destination for all things streaming.