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Xiamen Airlines, a major carrier in China, is instantly recognizable by its iconic logo. But have you ever wondered about the story behind this symbol that takes flight?
The current Xiamen Airlines logo, implemented in 2012, depicts a single heron in flight. This majestic bird, a symbol of grace and elegance, is a perfect representation of Xiamen Airlines' aspirations. The streamlined design evokes a sense of dynamism and efficiency, reflecting the airline's commitment to providing a smooth and comfortable travel experience.
Prior to 2012, the logo featured a blue sky with a white heron. This earlier design conveyed a sense of tranquility and peacefulness. However, the airline sought a logo that better captured its modern and forward-thinking approach. The updated logo, with its focus on the singular heron, embodies this vision.
The heron in the Xiamen Airlines logo holds more than just aesthetic value. It also carries cultural significance. The egret, a close relative of the heron, is a revered bird in Chinese culture, symbolizing longevity and good fortune. By incorporating this imagery, Xiamen Airlines subtly weaves Chinese tradition into its brand identity.
The logo's design process itself is noteworthy. To create this symbol that would take Xiamen Airlines into the future, the airline collaborated with renowned designer Chen Youjian and the Boeing design team, TEAGUE. This partnership ensured a logo that is not only aesthetically pleasing but also strategically crafted to represent the essence of Xiamen Airlines.
So, the next time you see a Xiamen Airlines aircraft soaring through the sky, take a moment to appreciate the logo that adorns its side. It's a symbol that transcends mere design, reflecting the airline's values, aspirations, and cultural heritage.
