By downloading aston martin logo on car you agree with intellectual property rights in our Privacy Policy.
For over a century, Aston Martin has been synonymous with luxury sports cars. But beyond the sleek lines and powerful engines, the brand boasts a logo that's become instantly recognizable – the iconic wings. This article dives into the history of the Aston Martin logo on cars, tracing its evolution alongside the very generation of these magnificent machines.
The story begins in 1913, with Lionel Martin and Robert Bamford laying the foundation for the marque. Their early logo was a simple, interlocked "AM" within a circle. However, by 1927, a new era dawned, not just for Aston Martin cars, but for their visual identity. This year saw the introduction of the wings design, forever changing the brand's image. The logo, credited to a French Grand Prix driver and Aston Martin enthusiast, combined the company name in an Art Deco font with a pair of detailed wings.
This design, with some refinements, has remained the cornerstone of the Aston Martin logo ever since. The wings themselves hold a powerful symbolism. They represent not just speed, a natural association with sports cars, but also freedom, a sense of pushing boundaries, and the dreams that these luxurious machines can help realize. The color scheme – black, green, and white – further emphasizes the brand's core values. Black signifies elegance, green hints at a commitment to responsible car manufacturing (a theme that continues to be built upon by Aston Martin), and white reflects purity and excellence.
Over the years, the logo has undergone subtle changes, reflecting the evolution of design sensibilities. In 1930, the wings were simplified, taking a form closer to what we see today. Notably, in 2022, under the direction of the renowned British art director and graphic designer Peter Saville, the logo received another refresh. The lines were made bolder, and a curved line beneath the company name was removed, creating a cleaner, more modern look that still retained the essence of the iconic wings.
The Aston Martin logo, with its rich 109-year history, is more than just a badge on a car. It's a testament to the brand's heritage, its dedication to crafting exceptional sports cars, and its commitment to combining luxury with thrilling performance. From the early days of Lionel Martin to the design influence of David Brown and the contemporary touch of Peter Saville, the Aston Martin logo has soared alongside the very cars it adorns, forever etching its place in automotive history.
