Audi Logo

Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi was founded in 1909 as Horch Automobilwerke GmbH by August Horch after he was forced to leave his previous company, Horch & Cie., by its board of directors. The company's headquarters is in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The company's motto is "Vorsprung durch Technik" (meaning "Advancement through technology").
Audi Logo

Audi Logo Download

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From Four Rings to Four Diamonds: The History Behind the Audi Logo

The iconic four rings of Audi are instantly recognizable across the globe. But what's the story behind this symbol? It's a tale of mergers, ambition, and a rich automotive history.

The Roots: DKW, Horch, and Wanderer

The Audi logo has its origins in 1932, but the roots run deeper. It all began with four separate German automobile manufacturers: Audiwerke, Horchwerke, Zschopauer Motorenwerke J. S. Rasmussen AG (DKW), and Wanderer. Each company boasted a strong reputation for engineering excellence.

August Horch and the Birth of Auto Union AG

A key player in this story is August Horch, founder of Horchwerke. Due to a trademark dispute, he was forced to establish a new company – Audi ("listen" in Latin) – in 1909. However, his vision extended beyond a single brand. He envisioned a unified force in the German automobile industry.

The Four Rings Emerge: A Symbol of Unity

In 1932, under the guidance of the State Bank of Saxony, Audi, Horch, DKW, and Wanderer merged to form Auto Union AG. This strategic move aimed to create a powerhouse capable of competing with the likes of Daimler-Benz and BMW.

The Symbolism Behind the Rings

The now-famous Audi logo, featuring four interlocking rings, was born from this merger. Each ring represents one of the founding companies: Audi, Horch, DKW, and Wanderer. It symbolized unity, strength, and a shared ambition within the newly formed Auto Union AG.

From Auto Union to Audi AG

After World War II, Auto Union AG faced significant challenges. The company eventually dissolved, and Audi emerged as a distinct entity once again in 1966 under the ownership of Volkswagen.

The Legacy of the Four Rings

Today, Audi AG stands as a global leader in luxury automobiles. The four rings remain the brand's emblem, a constant reminder of its rich heritage and the spirit of collaboration that forged its path to success. The logo is a testament to the vision of those early pioneers – August Horch and the others – who dared to dream of a unified automotive powerhouse.