Chopard's logo features the brand name in elegant and distinctive cursive script, with a small crown above the letter "C." The logo's design is intended to convey the brand's values of luxury, sophistication, and attention to detail.
Chopard's watch collections range from classic and elegant dress watches to sporty and technical timepieces. The brand is also known for its high-quality movements, many of which are developed in-house. In addition to watches, Chopard offers a range of fine jewellery collections, including engagement rings, earrings, necklaces, and bracelets. The brand's jewellery collections often feature nature-inspired designs, such as leaves, flowers, and animals.
Chopard is also committed to sustainable and ethical practices in its business operations. The brand has implemented several initiatives to reduce its environmental impact, such as using recycled gold and responsibly sourced diamonds in its jewellery collections. Chopard is also a member of the Responsible Jewellery Council, which promotes responsible practices in the jewellery industry.