The winged wheel is a traditional symbol of progress and motion, representing Eterna's commitment to innovation and precision in watchmaking. The logo's design incorporates the letters "E" and "T" in a bold, modern font, creating a sleek and timeless look. The logo's color scheme typically features a combination of black, white, and silver, with occasional accents of blue or red.
Over the years, the Eterna logo has undergone several revisions, reflecting changes in the company's branding and visual identity. However, the winged wheel emblem has remained a constant feature, embodying the brand's commitment to quality, reliability, and innovation. Today, the Eterna logo is recognized as a symbol of Swiss watchmaking excellence and craftsmanship, and continues to inspire watch enthusiasts and collectors around the world.