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The Geely logo, a simple yet powerful emblem, is more than just a brand identifier for Zhejiang Geely Holding Group, the parent company. It represents a journey of transformation, innovation, and a drive to shape the future of mobility in the 3.0 era.
Zhejiang Geely Holding Group, founded in 1986, embarked on its automotive journey in 1997 with the establishment of Geely Auto. The Geely logo, designed with a bold, shield-like shape, embodies the company's ambition and resilience. The black color within the shield evokes a sense of sophistication and determination.
While the Geely logo remains prominent for Geely Auto, the company's vision extends far beyond a single brand. Under the Zhejiang Geely Holding Group umbrella, a diverse portfolio of car brands flourishes, each with its unique identity. This includes the popular Geely cars themselves, known for their technological advancements and sleek designs.
The 3.0 era of mobility signifies a paradigm shift towards electrification, connectivity, and autonomous driving. The Geely logo, with its timeless design, stands as a testament to the company's commitment to embracing this transformation. Geely Auto, alongside the group's other brands including Lynk & Co., Geometry, and Zeekr, are all actively developing and producing electric vehicles and exploring cutting-edge technologies.
The Geely logo, therefore, transcends being a mere symbol. It represents a company at the forefront of the automotive revolution, shaping a future of mobility that is sustainable, intelligent, and accessible to all.
