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The Peugeot logo, instantly recognizable with its proud lion head, is a cornerstone of car manufacturing history. With roots in the Franche-Comté region of France, Peugeot has utilized the lion emblem since the 19th century, initially inspired by the regional coat of arms.
Throughout the decades, the Peugeot lion has undergone various transformations. Peugeot UK offers a glimpse into this evolution on their website. From a full lion standing tall to a more streamlined silhouette in the 1960s, the essence of strength and resilience has always remained.
In 2021, Peugeot embraced a new era with a logo refresh. The iconic lion shed its body, leaving a powerful lion head. This change signified Peugeot's commitment to electrification. Much like the Peugeot 308, a popular model now available in an electrified variant, the brand itself is undergoing a dynamic shift.
The Peugeot lion, though modernized, continues to embody the spirit of the brand. It represents the unwavering strength, agility, and innovation that have driven Peugeot's success for over a century. As Peugeot forges ahead in the electric vehicle landscape, the lion emblem remains a constant reminder of its rich heritage and powerful future.