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Snapchat has captured the hearts of millions, particularly younger generations, with its unique approach to social media. Launched in 2011, the app focuses on sharing fleeting moments through photos and videos, known as "Snaps," that disappear after being viewed. This ephemeral nature allows users to express themselves freely and creatively, without the pressure of permanence. With its playful filters, augmented reality features, and interactive messaging, Snapchat offers a fun and engaging experience, fostering a sense of connection and authenticity among friends.