Subaru Logo

Picture a cluster of six stars blazing against a cool blue backdrop. That's Subaru's emblem, a celestial beacon symbolizing more than just a car company. Forget soulless sedans and cookie-cutter crossovers; Subaru stands as a renegade in the automotive landscape. Each vehicle whispers of adventure, of tackling rugged terrain with confidence and forging bonds with a community that sees Subaru as more than just a brand. So, buckle up and let's delve into the captivating story of Subaru, a brand that navigates by its own stars, leaving behind a trail of loyal fans and a reputation for rugged reliability that keeps its constellation of enthusiasts forever shining bright.

1953: It all began with a simple, elegant wordmark, announcing Subaru's entry into the automotive world.1954: Then came the stars!  The iconic Pleiades cluster, also known as the Seven Sisters, emerged, symbolizing unity, adventure, and a touch of celestial intrigue. 1987: The stars received a celestial upgrade, nestled within a cool blue oval.This added depth and sophistication, hinting at Subaru's dedication to both practicality and exploring the unknown.Present Day: The constellation shines on, a timeless symbol of reliability and adventure.Though slightly stylized, the stars retain their brilliance, a reminder of the brand's rich history and loyal community. Even amidst changing automotive trends, Subaru's constellation continues to guide its devoted fans, forever illuminating the open road.

Subaru: Where the six-star emblem shines, representing precision, performance, and a drive towards excellence. 🚗⭐ 
Subaru logo, featuring the iconic six-star cluster emblem, symbolizing unity and progression in the automotive industry.

Subaru Logo Download

Download the high-quality Subaru Logo for free in various formats, including SVG, PNG, JPG, AI, EPS. This 100% vector-based logo, crafted using Adobe Illustrator, ensures scalability without compromising quality. With a resolution of up to 300 dpi and CMYK color support, the logo is fully layered for effortless editing.
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Discover the rich symbolism and profound meaning behind the iconic Subaru logo. In this exploration, we delve into the history, design, and significance of the emblem that proudly represents the Subaru brand.

The Evolution of the Subaru Logo

The Subaru logo has undergone several transformations since the inception of the brand. Beginning as a simple representation of the Pleiades star cluster, the logo has evolved into a powerful symbol that encapsulates Subaru's commitment to excellence.

The Origin Story

At the heart of the Subaru emblem lies the Pleiades star cluster, also known as the Seven Sisters. In Japanese mythology, these stars are associated with the Subaru constellation, inspiring the name of the automotive giant. The six stars in the logo represent the six companies that merged to form Fuji Heavy Industries, the parent company of Subaru.

 Design Elements

The Subaru logo is a harmonious blend of astronomy and corporate identity. The blue color symbolizes reliability, trust, and excellence – values that Subaru upholds in its vehicles. The bold silver border adds a touch of sophistication and modernity, reflecting the brand's commitment to cutting-edge technology.

Symbolism in Every Curve

Analyzing the logo, you'll notice the unique positioning of the stars, creating a seamless and balanced pattern. This reflects the harmony of the Pleiades and signifies the unity of the six companies that joined forces to develop Subaru.

Subaru Legacy and Brand Identity

As Subaru continues to evolve and innovate, the logo remains a timeless emblem of the brand's legacy. It symbolizes a commitment to pushing boundaries, pioneering advancements, and fostering community among Subaru enthusiasts.


In essence, the Subaru logo goes beyond being a mere visual representation; it is a narrative of Subaru's rich history, values, and commitment to excellence. Whether you're a Subaru enthusiast or simply curious about automotive symbolism, the Subaru logo is a testament to the brand's enduring legacy.