The Google Play word logo features the word "Play" written in a custom sans-serif font with bold, rounded lettering. The letters have a slight slant to them, which gives them a playful and dynamic feel. The letters are also evenly spaced, which helps to make the word easy to read.
The color scheme used in the Google Play word logo is also significant. The primary color used is a bright shade of red, which is associated with passion, excitement, and energy. This color choice helps to communicate to users that Google Play is an exciting and vibrant platform with lots of great content.
The use of negative space in the Google Play word logo is also noteworthy. The letters "P" and "L" are connected by a diagonal line, which creates a sense of unity and cohesiveness. This design element helps to make the logo more visually interesting and dynamic.
Overall, the design of the Google Play word logo is simple and effective, with a focus on playfulness and vibrancy. The use of a custom sans-serif font with bold, rounded lettering, a bright shade of red, and the clever use of negative space creates a strong visual identity for the Google Play brand. The logo communicates to users that the platform is fun, exciting, and easy to use.