The Google-era logo: When Google acquired Nik Software in 2012, the Snapseed logo underwent a major redesign. The new logo featured a more colorful and dynamic design, with the word "Snapseed" rendered in a bold, sans-serif font and surrounded by a colorful hexagon shape. This logo was intended to reflect the app's focus on creativity and fun, and it helped establish the brand as a leader in the mobile photo editing space.
Subsequent updates: In the years since the Google-era Snapseed logo was introduced, there have been several minor updates and tweaks to the design. For example, the hexagon shape surrounding the wordmark has been simplified, and the colors have been adjusted slightly. The overall aesthetic of the logo has remained consistent, however, with a focus on bold typography and playful, colorful design elements.
Brand identity and messaging: The Snapseed logo plays an important role in establishing the brand's identity and messaging. By using bold typography and bright colors, the logo communicates the idea that photo editing can be both fun and creative. The hexagon shape surrounding the wordmark suggests precision and attention to detail, which are important values in the photo editing process.
Versatility and consistency: Like any good logo, the Snapseed design is versatile and consistent across different platforms and materials. The logo works equally well on small screens and in print, and it is instantly recognizable to anyone who has used the app. By maintaining consistency in the logo design, Snapseed has been able to establish a strong and memorable brand identity over time.
Overall, the Snapseed logo is a great example of how effective design can help establish a brand identity and communicate key messages to users. By incorporating bold typography, bright colors, and playful design elements, the Snapseed logo has helped establish the brand as a leader in the mobile photo editing space, while also being visually appealing and memorable.